Behavioral science without the bs
We’re clinical product scientists who design experiments, generate evidence, and translate insights into artifacts that help your products thrive in the market.
We increased 7-day
retention to 93%
"Thanks to Evolve, we learned a lot about behavioral science frameworks and were able to incorporate goal setting in our onboarding flow to encourage long term retention.
Evolve helped us generate 20+ hypothesis driven experiments to run on our product in a matter of days. Their science-backed expertise helped us save months of user research and debunk weeks of assumptions that would've cost us thousands. Their work directly informed our MVP and they’re excellent to collaborate with."
Founder, Pollen
Health tech doesn’t need more data. It needs better evidence.
At Evolve, we help health tech companies turn product insights into actionable strategies that drive growth credibility, and measurable outcomes. From 0-to-1 product launches to optimizing existing experiences, we combine research, evidence, and behavioral design to create solutions users love— and that actually work.
Why we’re different.
Anyone can collect data. We turn it into evidence your business actually needs: insights that prove values to users, investors, and partners.
What you’ll gain by working with us:
She is a tremendous asset and I have no doubt that her contributions will continue to make a significant impact in the industry.
"Christine possesses an exceptional blend of intellect and creativity. Her ability to apply scientific principles in innovative ways is truly commendable. She consistently approaches challenges with a first principles mindset, ensuring that her solutions are both grounded and innovative. Moreover, her knack for building strong relationships with cross-functional stakeholders allows her to navigate high-impact situations with a unique creative flair.
Christine is a true scientist with a profound understanding of research and I can attest to the immense value she brings to any team or project."
Chief of Psychology, Noom
How we help startups & digital health companies …like you
Fractional Leadership
As an embedded partner, we act as your clinical product and science leader. We align product strategy, behavioral science, and research with your business goals, drive execution across initiatives, and provide ongoing leadership— without the cost of a full-time hire.
Project-Based
For time-bound, fixed-scope initiatives, we strategize and execute with clarity and speed. Ideal for product audits, research studies, publishing peer-reviewed papers, user journey optimization, or content creation, we deliver actionable outputs that teams can implement immediately.
Advising
For teams that want expert guidance without committing to a larger project or retainer, we provide actionable feedback, strategic recommendations, and audits tailored to your needs.
Our advising slots are full for 2026. We are excited to welcome new clients when availability opens.
From post-doc lab mates to powerhouse business partners
Our decade-long journey has transformed us
Dr. Christine May
Dr. Valerie Silfee
From academia’s bright-eyed researchers into industry’s dynamic change-makers. After conquering the corporate world separately, we’ve reunited to create something where 1+1=3: a partnership that combines bold vision with brass-tacks execution.
We’ve done it all—from scaling teams at tech and healthcare giants to helping scrappy startups find their groove. Now we’re joining forces to help businesses like yours turn great ideas into game-changing reality. Think of us as your dream team: one part creative genius, one part execution ninja, coming together to tackle your challenges with a rare combo of science and business acumen.