About

I’m Dr. Christine May, the Founder at Evolve Consulting and I'm based in greater Boston, MA. I am passionate about building products that have a positive impact on people's wellness - physical, mental, financial, etc. As a mom of 2 young daughters, I'm also deeply invested (literally and figuratively) in building alongside tech companies that focus on women's health topics - from hormones and contraception to maternal health and menopause. 

Before more journey into entrepreneurship, I worked at Noom for 3 years, most recently as the Head of Behavioral Science. I built a new function that focused on infusing behavioral science into new products/features while continuing to build Noom's science-backed brand for B2C and B2B audiences. (Spoiler alert: you need very different levels and types of evidence to support your products if you're selling B2C vs B2B).

Prior to joining the tech industry, I was a Psychology professor and academic researcher. I have my PhD in Experimental Psychology (MA in Clinical Psychology) and did a postdoctoral research fellowship in Behavioral Medicine and Implementation Science, which is just a fancy way saying I studied how to increase uptake, reach, and effectiveness of evidence-based interventions.

Having worn several hats over the course of my career, my superpower is building strategic connections between all aspects of businesses - from product, to marketing, to science, to legal, and UX/UI - that accelerate growth of tech products in a responsible and thoughtful way.