Customer Case Studies

Here are some projects I've worked on:

Pre-MVP Tech Company

• Provided behavioral science-backed insights on how to utilize feedback as a way to maximize retention. This work:
  • Informed 6 weeks of high-impact product development to boost retention
  • Saved the founder 3+ months of user research
  • They generated 26 tactical experiments that their team could run
  • Debunked 2 key assumptions with real data that would've cost $30k+
  • Directly informed their MVP

 

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Late-Stage Health Tech Start-Up

• Designed and executed a randomized controlled trial (RCT) to deliver legal-approved product claims
• Generate marketing content that led to ~$1.5m in additional company revenue 

 

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Mid-Stage Health Tech Start-Up

• Built an ROI (return-on-investment) model based on existing science and preliminary product data to fuel health plan sales

 

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Pre-Seed Fintech Start-Up

• Provided guidance on non-dilutive funding mechanisms (i.e., grants)
• Created content about behavioral science hacks for the weekly newsletters
• Defined behavioral science mechanisms for how people make money decisions